Sony has taken it too far

A white PlayStation Portable (PSP) was expected to come out. For the upcoming arrival of the PSP, advertisements of white and black women were created in 2006 to inform people of the new game system. The advertisement was initially for Europe but soon spread throughout the United States due to it's controversial racist opinions.

One of the pictures below illustrates the white woman better than the black person. In the other picture, the white woman is scared of the black person. In society, African American people are seen as low-class, whereas whites are in a higher class. Generally, the black person ends up looking like the "bad guy" in society, even in these photographs.

The picture above shows the white female fiercely grabbing the black female's face. By their facial expressions the white female has a demanding face as if she has control and power over her. This photograph is a reminder of the slavery era, where most African American people were slaves. They were under the demand of whites in the English colonies. The black woman is in a still position, she seems like she can’t do anything about the white woman holding on to her. Many people had something to say about this. In a gaming blog, Joystiq, a comment was posted about the picture, "I can't believe Sony would print such an ad.... This ad looks as though it's saying white is superior to black (even as people). by "Killer_Twinkie". The whole point of the advertisement was for a new game system, if people weren’t included, it wouldn’t have set off a racist impression.

In this picture the black woman seems more threatening towards the white woman. Her hands are holding on to the white woman's shirt by her neck as if she was choking her. The white female looks frightened of the black female. Even though, these pictures don’t depict any type of thug evidence, it can relate to the black woman as the “criminal” or the bad guy. By the way she tightly grips on to the white woman.

"African Americans in Slavery - Lower Mississippi Delta Region - National Park Service."
     National Park Service Cultural Resources Discover History. Web. 16 Feb. 2012.

Grant, By Christopher. "Ad Critic: Sony's Racially Charged PSP Ad [update 1]." Joystiq.

     Web. 16 Feb. 2012.

Totilo, Stephen. "Sony Pulls Dutch PSP Ad Deemed Racist By American Critics."

      New Music Videos, Reality TV Shows, Celebrity News, Top Stories | MTV. Web.

     16 Feb. 2012.